Born between 1980 and 2000, the millennial demographic is the currently the largest sector of the U.S. workforce with over 80 million strong and nearly 50% of the workforce. Millennials and generations to follow will make up 75% of the global workforce by 2025. Houston Young Professionals Engage(HyPE) is a new initiative of the Robins Regional Chamber designed for enthusiastic and forward-thinking young professionals.
The purpose of HyPE is simple: create business opportunities, promote professional development, engage young professionals in their community, and support talent retention in the Middle Georgia community.
EVENTS
2017 KICK-OFF SOCIAL | JUNE 16, 2017
Event Information Facebook Event Photo GalleryCORNHOLE TOURNAMENT | NOVEMBER 18, 2017
Event Information Facebook Event Photo Gallery2018 KICK-OFF SOCIAL | FEBRUARY 23, 2018
Event Information Facebook Event Photo GalleryDINE & DASH | MARCH 2, 2018
Event Information Facebook Event FACEBOOK LIVEADULTING 101 | APRIL 12 2018
Event Information Facebook Event
MEDIA
“What is HyPE?” Promotional Video
2017 HyPE Kick-Off Social Sponsor Promotional Video
2018 HyPE Kick-Off Social Highlights Video
Interview with April Bragg, President/CEO of the Robins Regional Chamber, with Middle Georgia CEO on talent retention in Houston County
MARKET ANALYSIS
The following survey results are a sample of information collected from attendees at the 2017 HyPE Kick-Off event. Information from this survey was used to curate new events and program for 2018. Check out the 2018 program here.
RADIO
In partnership with iHeart Media, Media Sponsor for the HyPE program, radio ads targeted employers and employees alike across a variety of radio stations in Middle Georiga.
HyPE PSA for 2017 Kick-Off Social held June 16, 2017
HyPE advertisement for Cornhole Tournament held November 18, 2017
HyPE advertisement for 2018 Kick-Off Social held February 23, 2018
SOCIAL MEDIA
Below are social media insights for the HyPE Closed Facebook Group
HYPE Facebook Group
E-MAIL MARKETING
Linked below are targeted HyPE e-mails distributed membership-wide and to HyPE subscribers since rolling out the program in 2017.
Condensed versions of the articles and event information provided in the e-mail below were also included in the Chamber’s weekly e-newsletters.
Adulting 101 Event Invite- 13% Open Rate
- 2 % Click Through Rate
2018 Kick-Off Re-Cap & Dine & Dash Networking Luncheon Reminder
- 49% Open Rate
- 25% Click Through Rate
- 49% Open Rate
- 25% Click Through Rate
6 Ways to Attract and Retain Young Talent & New HyPE Events for 2018
- 70% Open Rate
- 28% Click Through Rate
“What’s Missing in Houston County Survey” & Cornhole Tournament Event Reminder
- 26% Open Rate
- 11% Click Through Rate
“Pack the Stadium” Little League Southeastern Region Championship Call to Action
- 33% Open Rate
- 7% Click Through Rate
2017 HyPE Kick-Off Recap, Volunteer Call to Action & HyPE T-Shirt Order Reminder
- 55% Open Rate
- 52% Click Through Rate
- 59% Open Rate
- 28.4 % Click Through Rate
- 56% Open Rate
- 7% Click Through Rate
2017 HyPE Kick-Off Event Reminder & HyPE T-Shirt Order Call to Action
- 61% Open Rate
- 9.1% Click Through Rate
- 47.6% Open Rate
- 15% Click Through Rate
HyPE Program Introduction to Chamber Membership
- 22.9% Open Rate
- 11.2% Click Through Rate
GRAPHICS & PRINT MATERIAL
LOGO DESIGN
DIGITAL EVENT GRAPHICS
POSTERS & HANDOUTS
PROMOTIONAL ITEMS
HyPE t-shirts & tanks
HyPE phone rings distributed as a promotional item at the 2018 HyPE Kick-Off Social
